On this week’s Creator’s Tip we focus on the benefits, in addition to the challenges, of live-streaming video. The obstacles to entry for live-streaming have by no means been lower, and it’s easier than ever to broadcast a live event out to an engaged audience. But even though equipment is less expensive, and events might be live-streamed for a really reasonable cost, there are nonetheless many factors that have to be considered before embarking on such a project.
Live streaming contains the onsite video manufacturing, live encoding, transmission or distribution to the viewers, and the kora online growth or player consideration so the user can view the stream. For every live streaming format and protocol you chose to encode – the viewers must have a suitable and capable gadget or player to view that stream.
At ReelSummit 2014, we were joined by live-streaming skilled Bern Rexer of mxpi.com. Bern is a marketing consultant who helps many brands and firms host live occasions, and he talked us via the pros and cons of broadcasting live.
Live-streamed content is a really valuable commodity, and it’s undoubtedly price investing in for a number of different reasons.
It can be very participating
You're reaching out to a real-time viewers who've opted-in to watch
You may management your message
It will probably lead to a longer view-time than some on-demand video content
Platforms like Hangouts on Air can lead to an engaged viewers sharing that content
You possibly can mine real-time stats to see how that content is performing for you as it airs
For the best most cost impact method to broadforged live, Bern suggests: YouTube’s Hangouts on Air, as well as Livestream and Ustream’s mobile apps. But there are a lot of other solutions and methods available for larger budgets and advanced productions.
Challenges of Live-streaming Video Content
On the flip-side, there are some very real challenges to live-streaming video, primarily because there just isn’t one resolution, or a greatest solution. As easy and inexpensive as webcasting has develop into, there may be nonetheless an excellent amount of technical setup – much more technical setup than just video recording.
Every model or company must decide their audience’s receptivity and entry to the sort of content material, and since everyone has a unique audience, that decision must be very carefully thought through. Additionally, brands and marketers need to find the precise vendor that may meet their calls for – once those demands have been determined, and there are lots of factors to consider resembling ‘who is your viewers?’ and ‘how will they view the live stream?’ What units and on-line gamers are they able to view the live stream? How much bandwidth are they capable of receiving?
Once you perceive who most of your viewers is – in addition to the type of content material you intend to broadcast (sports activities, corporate, spiritual and so on), and if it will likely be a public or private broadsolid – you possibly can decide the most effective technique of encoding and distributing the stream so the audience can receive it.
You HAVE to grasp your audience and decide whether or not they would profit from the live-streamed content material you want to provide
There is a cost factor that needs to be taken under consideration
There are technological factors that need to be taken into consideration, i.e. what platform to use, does that platform want encoding, can your audience access the content by way of a mobile system etc.
Live streaming contains the onsite video manufacturing, live encoding, transmission or distribution to the viewers, and the kora online growth or player consideration so the user can view the stream. For every live streaming format and protocol you chose to encode – the viewers must have a suitable and capable gadget or player to view that stream.
At ReelSummit 2014, we were joined by live-streaming skilled Bern Rexer of mxpi.com. Bern is a marketing consultant who helps many brands and firms host live occasions, and he talked us via the pros and cons of broadcasting live.
Live-streamed content is a really valuable commodity, and it’s undoubtedly price investing in for a number of different reasons.
It can be very participating
You're reaching out to a real-time viewers who've opted-in to watch
You may management your message
It will probably lead to a longer view-time than some on-demand video content
Platforms like Hangouts on Air can lead to an engaged viewers sharing that content
You possibly can mine real-time stats to see how that content is performing for you as it airs
For the best most cost impact method to broadforged live, Bern suggests: YouTube’s Hangouts on Air, as well as Livestream and Ustream’s mobile apps. But there are a lot of other solutions and methods available for larger budgets and advanced productions.
Challenges of Live-streaming Video Content
On the flip-side, there are some very real challenges to live-streaming video, primarily because there just isn’t one resolution, or a greatest solution. As easy and inexpensive as webcasting has develop into, there may be nonetheless an excellent amount of technical setup – much more technical setup than just video recording.
Every model or company must decide their audience’s receptivity and entry to the sort of content material, and since everyone has a unique audience, that decision must be very carefully thought through. Additionally, brands and marketers need to find the precise vendor that may meet their calls for – once those demands have been determined, and there are lots of factors to consider resembling ‘who is your viewers?’ and ‘how will they view the live stream?’ What units and on-line gamers are they able to view the live stream? How much bandwidth are they capable of receiving?
Once you perceive who most of your viewers is – in addition to the type of content material you intend to broadcast (sports activities, corporate, spiritual and so on), and if it will likely be a public or private broadsolid – you possibly can decide the most effective technique of encoding and distributing the stream so the audience can receive it.
You HAVE to grasp your audience and decide whether or not they would profit from the live-streamed content material you want to provide
There is a cost factor that needs to be taken under consideration
There are technological factors that need to be taken into consideration, i.e. what platform to use, does that platform want encoding, can your audience access the content by way of a mobile system etc.
