A site or blog is not there for companies to express themselves. And any content that is written is not just editorial. Visual content is becoming increasingly popular with customers. Easier to remember, marketing objectives and strategies, videos, computer graphics, and other visuals have taken a high place in thousands of SME communication strategy plans. Social networks are the preferred channels for quickly reaching targets, too. This is an opportunity to test the effectiveness of paid advertisements in order to reach a particular audience.
Creating creative concepts is a proven way to improve a company’s ranking in search engines. But developing value content is compulsory through natural SEO optimization. And it is better to think of it in the preparatory phase (choice of keywords) than afterward. Until now, most of the persona studies were done ad hoc. Now, specialists are using behavioral data to find new ways to reach target markets. Think about it, personalizing content makes objectives it all the more effective.
It was wrongly assumed that social media would kill email marketing. In reality, email has become a true battleground in the content marketing toolkit. And the habits of mobile users are also fueling new attention to e-mail. Marketing is a must-have for leading brands and large companies. Each SME must first focus on the feelings of its customers before, during and after the purchase of its products or services. A customer’s expectation is the best way to produce award-winning production. Only the use of powerful tools (CRM, etc.) will allow businesses to customize the client-business relationship effectively.
The obvious challenge of analyzing customer and transactional data is to be able to measure the success of the actions taken, to make decisions based on observed facts and results (not impressions), to better know each client and, thus, to personalize a path and optimize its experience with a company. Omnipresent in professional and personal life, smartphones and tablets are all opportunities for companies that need to be creative to exploit the potential of these new tools. Creating optimized content for touch screens is now a vital part of success. And the companies that lead the way think mobile above all. For more information about media placement, click here.
